4 Ways to Market Your Business This Father’s Day

The following article was published by the SBA.

Happy Fathers DayFather’s Day is right around the corner and Americans say they will spend more than ever this year according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics. The National Retail Federation also reports that consumers are expected to spend an average $125.92, up from last year’s $115.57. Here are a few ways to get in on the action this year.

Give the gift of togetherness

When it comes to Father’s Day gifts, we often think of getting something for Dad that he can enjoy on his own. Consider an approach that lets him have a good time with the family as well. For example, if you own a restaurant or café, try a father-child special for a dine-in experience. Or if you have a hardware store, hold a workshop that allows kids to come in with their fathers to make something they can take home. They’ll walk away with a great experience – and a birdhouse (or something) as a memento.

Cater to kids

Own a brick-and-mortar store? Highlight merchandise for Father’s Day by bringing it front and center. Arrange your items so that kids can see and reach what they might buy Dad. Like kids’ cereal in a supermarket, bringing things to eye level can go a long way to attract attention. Even if they’re not spending their own money, they can certainly carry purchasing power in influencing the other parent!

Make it easy

Buying gifts is never easy, so help your customers out by creating a gift guide. You can offer suggestions by price, interest or audience (child, spouse, parent). With emails and social media, especially, you can get the word out that you have the perfect gift for Dad. You can also highlight particular gifts you think may be hot-ticket items. If you can, take the extra step by offering free gift-wrapping (or shipping, if you run an online store) as an extra incentive as the holiday gets closer.

Create a buzz

If you don’t think you’re in the business of offering specific Father’s Day specials, you can still acknowledge the occasion! Get in on the action with social media, for instance. Ask fans on Facebook or followers on Twitter to share photos of special moments with Dad, funniest pictures of Dad, etc. It’ll be a great way to engage your customers and foster a sense of community.

Regardless of your type of business, what you provide or sell, there’s a way to incorporate Father’s Day into your marketing and sales tactics.

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About cozbycpa

Heather L. Cozby is a CPA on the South Shore and Cape Cod. The managing partner of Cozby & Company, LLC, Heather has the resources and experience necessary to provide quality professional services on a timely basis and at a reasonable cost. She specializes in tax planning & preparation; audit, review & compilation services; management advisory services; bookkeeping; and accounting. Her unique niche is in working with homeowners’ associations and condominium trusts, advising with rental real estate, and providing outsourced financial consulting for mid-sized companies. She is more entrepreneurial than most accountants, and offers the best of both worlds - providing the services of a larger firm while retaining the ability to connect with her clients on a personal level.
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