A nonprofit board is responsible for developing a clearly stated mission statement that can help drive the entire organization.
The board and staff should periodically review the mission statement to ensure that it’s still valid.
It should articulate whom the board serves and explain what makes it distinctive.
A good mission statement should play a major role in decisions about the organization’s activities, such as organizational planning, board and staff decisions about programs and services, volunteer initiatives, and priorities among competing demands for scarce resources.
The board should periodically assess what the organization does to ensure that it is not drifting away from its intended mission.
The mission sets the stage for developing fundraising strategies, and serves as a benchmark for sustaining the confidence of those who support the organization.